I’ll help you materialize the vision of your company into an actionable commercial roadmap.

Cristina R. de Castañeda

Founder of Blue Vega Consulting Services

M.EU.Business | B.A. Economy EN| DE| ES | FR

My experience has shown me that commercial roadmaps are the ideal instrument to overcome the many commercial uncertainties of the early stage of a business or in the introduction of a new technology. Building a commercial roadmap triggers the necessary process of understanding the market and the company much better, being able to set realistic targets and materialize expectations, develop an actionable plan to meet the targets and integrate a reevaluation process.

Throughout my career, technologies such as alternative drive-train technologies (automotive industry ), simulation software for solar installations (IT/renewable energy industry), or new hearing aid technology (medical devices industry) have been at the heart of my work. Their innovative character demanded a specific understanding towards identifying the right customer audience, raising awareness of the technology, or expanding the knowledge of the customer or/and the end-user. Conducting commercial research, defining go-to-market-strategies, rolling out marketing campaigns and managing the sales and marketing activity of a startup have been determining and insightful experiences that have shown me how valuable an outlined and tangible plan can be for the company itself and all stakeholders involved.